Our e-Books
Getting Under the Hood of an Annual Report
A step-by-step financial analysis e-Text. Easy to read.
This book will help you level the playing field with the pros. The book includes the tools the pros use. It’s written in everyday language and filled with valuable classroom takeaways.
Your students will:
- complete the project in 8 or 16 week semesters
- be more engaged and ramp up their critical thinking skills
- know which numbers are important and why
Getting Under the Hood, is written by an author with experience writing financial reports for a public company. It’s filled with video links to subject matter experts that make it easy. You’ll find everything you need to fully understand the financial condition of any public company.
Accompanying the book is The Big Calculating Tool. Generating the 40 standard financial ratios couldn’t be easier or faster. It automatically generates the ratios and trends without the clerical effort.
A robust Instructor Resource includes a Feedback Guide, professionally prepared PowerPoint slide deck and a thorough test bank. Quickly copy and paste comprehensive feedback into Student plans. The Feedback Guide will help you easily give wall-to-wall feedback while dramatically cutting your grading time.
Look inside the book and instructor resource package!
Adopting this book will make your class preparation easier. Your students will remember you for the powerful takeaways you gave them.
A Good Business Plan is a Beautiful Thing
Your Students Can Build an In-the-Money Business Plan
This book can show your students how to build a money-making business plan. It will help keep them engaged and shift their critical thinking into high gear. Adopt the book and push the excitement in your class to a new level. The Feedback Guide for Instructors will cut your grading time by 80%. You can use this book in an 8 or 16 week semester. The easy to understand, everyday language used it the book makes it different. Your students will like the difference. It’ll take them step-by-step, using the unique techniques Bittar has developed writing successful business plans for over 30 years.
- Chapter 1: What Are You Selling
- Chapter 2: Market Analysis and Revenue Forecast
- Chapter 3: Strategy and Implementation
- Chapter 4: Company Resources
- Chapter 5: Financial Statements
- Chapter 6: Introduction and Overview for Narrative
In each chapter, A Good Business Plan expertly explains which modeling tool to use, how to use it, what to copy and where to paste it in your business plan Narrative.
The secret ingredients in his book are the 7 Excel business modeling tools he developed working with his Fortune 500 clients. Your Students can keep tweaking the business on paper until it looks like a money-making winner.
7 Excel Business Modeling Tools
- Who is the average customer
- What is the customer value and competitive advantage
- How big is the target market and revenue forecast
- Strengths, weaknesses opportunities and threats for the business (SWOT)
- Personnel planning
- Start-up capital and financial statements
- What are the implementation milestones
The book moves beyond the page to create a rich interactive environment. Written in plain language, the book is it is supported by 39 expert video explanations and more than 100 links to external sources.
Look inside the book and instructor resource package!
Adopting this book will make your class preparation easier. Your students will remember you for the powerful takeaways you gave them.
Get the Ride of Your Life
How to sell in the money and sell yourself into the dream job.
If you want your dream job, this book is for you. This book will show you how to create an opportunity for an employer to hire you for your dream job. You learn how to get your dream job and the ride of your life.
If you like people and what you can do to help them, you’re going to like this book. It’s about creating opportunities to allow people to buy a product or service which will help them. Bruce Simpson, former President of FedEx Custom Critical, liked people and liked helping them even more. He is the quintessential salesman.
His mission was to allow his customers to be ‘delighted’ with the benefits his company delivered. Keeping them delighted, he believed, would allow his customers to feel good about buying his service. And that, kept them coming back and made his company hugely successful.
The book will help your students understand how to delight prospects into becoming loyal customers. They’ll get a good handle on the sales process and how to make it work for them. After reading the book, they’ll better understand how to sell, professionally and how to sell themselves into the ride of their life.
For Release in December 2024
Table of Contents
- The Sales Cycle
- Prospecting Techniques
- The Sales Call
- Customer Development
- Successful Closing Strategies
- Strategies For Effective Listening
- Handling Objections
- Managing Customer Conflict
- Inbound and Outbound Marketing
- Effective Sales Presentations
- The Sales Plan
- Workbook: Selling Yourself Into the Ride of Your Life
Adopt this valuable book and your Students will remember you for the powerful takeaways you gave them.