Proven tools for a better business plan
Plain language, easy to use
Proven tools to boost your leverage
Easy to read, baby steps
Videos, current internet links,
A new approach to better returns
Level the playing field with the Wall Street pros.
Better classroom outcomes!
Robust instructor resources, great student reviews, easy grading
Getting Under the Hood of an Annual Report levels the playing field between the people who need to understand a public company's annual report and the people who write annual reports.
This book helps someone reading an annual report to get the information needed to make more informed decisions about a public company. It gives them the tools to more effectively overcome the agendas of the people writing the annual reports. After reading this book, someone reading the annual report of a public company should better informed to buy, hold, or stay away from the public company.
Getting Under the Hood of an Annual Report comes with The Big Calculating Tool, an Excel-based tool that walks you through the generation, analysis, and visual display of important financial ratios. Not only does The Big Calculating Tool crunch the numbers for you, it also displays the data with built-in line and bar charts. You will quickly see and identify the important financial trends.
Used by leading business schools and businesses nationwide.
You can write a dynamite business plan in just 8 to 16 weeks, with this book. It'll take you, step-by-step, through the entire process of writing a comprehensive business plan. People without business experience and students use it successfully.
The book skillfully guides you from the first to last step in writing a business plan. Included, with the book, is a suite of modeling tools and a template for the business plan narrative. The seven powerful and easy to use Excel modeling tools help you to develop every aspect of your business plan.
At each step, A Good Business Plan expertly explains which modeling tool to use, how to use it, what to copy and where to paste it in your business plan Narrative.
The book moves beyond the page to create a rich interactive environment. Written in plain language, the book is it is supported by 39 expert video explanations and more than 100 links to external sources.
Professional Selling Skills
If you like people and what you can do to help them, you're going to like this book. It's about creating opportunities to allow people to buy a product or service which will help them. Bruce Simpson, former President of FedEx Custom Critical, liked people and liked helping them even more. He is the quintessential salesman.
His mission was to allow his customers to be 'delighted' with the benefits his company delivered. Keeping them delighted, he believed, would allow his customers to feel good about buying his service. And that, kept them coming back and made his company hugely successful.
The book will help your students understand how to delight prospects into becoming loyal customers. They’ll get a good handle on the sales process and how to make it work for them. After reading the book, they’ll better understand how to sell, professionally.
For Release in December 2017
Table of Contents
Chapter One - The Sales Cycle Chapter Two - Prospecting Techniques Chapter Three - The Sales Call Chapter Four - Customer Development Chapter Five - Successful Closing Strategies Chapter Six - Strategies For Effective Listening Chapter Seven - Handling Objections Chapter Eight - Managing Customer Conflict Chapter Nine – Inbound and Outbound Marketing Chapter Ten - Effective Sales Presentations Chapter Eleven - The Sales Plan